Best OLED TVs to buy in 2026 Review

OLED TVs have become the go-to choice if you want films, sport and games to look their absolute best, with inky blacks and vivid colour that cheaper sets struggle to match. For 2026, Sony’s BRAVIA OLED range stands out for its picture processing and polished smart features.

To stop you getting lost in endless model numbers, we’ve narrowed things down to a small group of top-rated Sony BRAVIA OLED TVs in the most popular sizes. Each option has the same core strengths, but the price and screen size vary, so it’s about finding the one that fits your room, habits and budget.

Every model here is a strong performer, but each comes with trade-offs: bigger screens cost more, while older model years can save you money for a very similar experience. Use the summaries below to match the right TV to how you actually watch.

Table of Contents

Why you can trust our picks

These recommendations are based on real-world information such as published specifications, current pricing, and what hundreds of UK owners are saying in their reviews. We focus on proven models with consistently high ratings, not just whatever happens to be newest or most expensive.

When comparing OLED TVs, we look beyond the headline resolution to consider picture processing, smart TV platforms, sound quality and long-term value. We pay close attention to how many reviews a product has as well as the score, so we know it’s not just one or two opinions skewing the results.

We also keep an eye on how each model sits within the wider market, so you can see where it offers something genuinely useful rather than paying extra for features you may never notice day to day.

How we chose these OLED TVs

We started by focusing on OLED TVs, which already sit at the premium end of the market, then filtered down to Sony BRAVIA models with strong customer ratings. All of the TVs here score highly, and those scores are backed up by a healthy number of owner reviews, suggesting solid reliability and everyday performance.

From there, we looked at price and size. The 55-inch sets offer a more affordable route into high-end OLED, while the 65-inch and 77-inch models suit larger rooms or a more cinematic setup. We wanted a spread that reflects real living rooms and budgets, rather than including every size just for the sake of it.

Finally, we considered model year. Where a newer 2025 set is priced competitively against a similar 2024 version, it earns a higher spot. Where the older model still commands more money, we flag it clearly so you can decide if the small year-on-year tweaks are worth paying extra for.

The best OLED TVs we recommend

All of these Sony BRAVIA OLED TVs deliver superb picture quality, but they suit slightly different homes and budgets. Our top pick balances price, size and up-to-date tech, while the rest give you options if you prefer a bigger screen, a sharper deal, or a more cinematic feel.

Use the badges and summaries to narrow things down quickly, then check the pros, cons and ideal-for sections to make sure the TV you choose matches how and where you actually watch.

Our top pick:

Sony BRAVIA 8A XR80 55" 4K Ultra HD OLED Smart Android TV [2025]

Best overall 55-inch OLED
Typically around £1,299 at the time of writing, putting it in the premium mid-range for a 55-inch OLED.
Rated 4.7 out of 5 from around 674 customer reviews, which is excellent for a 55-inch OLED TV.

A standout 55-inch 2025 Sony BRAVIA OLED that blends gorgeous picture quality, a refined Android smart platform and a fair price for a premium TV.

Pros

This 55-inch 2025 Sony BRAVIA OLED hits a sweet spot between size, performance and value for most UK living rooms. The OLED panel delivers deep blacks and punchy contrast, which really shows off films and prestige TV dramas. Sony’s XR processing reputation means motion handling and upscaling of HD content are typically very strong, so even standard TV looks cleaner and more natural. The Android smart platform gives you all the key streaming apps and easy casting from phones and tablets, so there is no need for an extra streaming stick. With an excellent 4.7 out of 5 rating from hundreds of reviews, it clearly keeps most owners very happy.

Cons

Being a premium OLED, it still costs more than a mid-range LED TV of the same size, so it is not the best choice if you simply want the cheapest 55-inch set. The Android interface, while powerful, can feel a little crowded compared with simpler platforms, especially for less tech-confident users. As with any OLED, you will want to avoid leaving static images on screen for very long periods, even though built-in protections help minimise risk.

Ideal for...

Ideal if you want a high-end OLED experience without going to extremes on size or price. It suits typical UK living rooms and households that watch a mix of streaming, sport and regular TV. Choose this if you sit around two to three metres from the screen and want something that feels premium but still manageable.

Other great options:

Sony BRAVIA 8 XR80 55" 4K Ultra HD OLED Smart Android TV [2024]

Best value 55-inch alternative
Usually about £1,399, meaning it can cost slightly more than the newer 2025 equivalent unless discounted.
Also rated 4.7 out of 5 from roughly 674 reviews, showing consistently strong satisfaction with this 2024 model.

The 2024 version of Sony’s 55-inch BRAVIA OLED, offering very similar day-to-day performance to the newer set and staying attractive if you find it discounted.

Pros

As the 2024 cousin to our main pick, this 55-inch BRAVIA OLED shares the same core strengths: rich OLED picture quality, solid motion handling and a flexible Android smart system. In everyday viewing it will look extremely similar to the 2025 version, especially with 4K content and streaming services. The identical 4.7 rating from a large number of reviews suggests it has already proved itself in real homes. If retailers start to discount this older model more heavily, it becomes a very appealing way to get Sony’s OLED experience for less.

Cons

As a 2024 model, it may not benefit from the very latest tweaks in processing or brightness that the 2025 version brings, even if the differences are subtle. At the time of writing, it is actually priced slightly higher than the newer 2025 set, which makes it harder to recommend purely on value unless you find a discount. Like all OLEDs, it commands a premium over comparable LED TVs, so it is not ideal if you mainly watch daytime TV and want to spend as little as possible.

Ideal for...

Best for buyers who spot a good offer on a 55-inch Sony OLED and are happy to go with the 2024 model year to save money. It is well suited to people upgrading from an older LED TV who want a sharper, more cinematic look without obsessing over having the very latest version. Go for this if value matters slightly more than having the newest badge.

Sony BRAVIA 8A XR80 65" 4K Ultra HD OLED Smart Android TV [2025]

Best all-round 65-inch OLED
Typically around £1,699, which is reasonable for a current-generation 65-inch OLED from a top brand.
Holds a 4.7 out of 5 score from about 674 reviews across the range, indicating very happy owners at this size.

A 65-inch 2025 Sony BRAVIA OLED made for bigger living rooms, delivering a truly cinematic feel without going to extreme sizes or prices.

Pros

Stepping up to 65 inches in the 2025 BRAVIA range instantly makes films and sport more cinematic, and this model is ideal for medium to large lounges. The combination of 4K OLED and Sony processing means fantastic detail, particularly in dark scenes where cheaper TVs often struggle. The Android smart platform remains a strength at this size, with quick access to streaming services and built-in casting keeping things simple. Despite the larger screen, it shares the same strong 4.7 out of 5 score from hundreds of owners, which is reassuring for such a significant purchase. For many households, it strikes a great balance between wow factor and practicality.

Cons

The bigger 65-inch screen pushes the price higher than the 55-inch version, so you need to be sure you can really make use of the extra size. It will feel dominant in smaller rooms, and you may need to rethink furniture placement to avoid it overwhelming the space. Power use will naturally be higher than on a smaller OLED, which is worth bearing in mind if you watch a lot of TV every day.

Ideal for...

A great fit for families and film fans with a larger lounge who sit a bit further back from the TV. It is well suited to households that use streaming services heavily and want something that feels like a genuine step up from a 55-inch set. Pick this if you want the current 2025 generation and have the space to let a 65-inch screen shine.

Sony BRAVIA 8 XR80 65" 4K Ultra HD OLED Smart Android TV [2024]

Value pick for larger lounges
Often seen at roughly £1,799, sitting just above the newer 65-inch model unless sale prices bring it down.
Shares the 4.7 out of 5 rating from around 674 reviews, suggesting reliable performance despite being a 2024 model.

This 65-inch 2024 BRAVIA OLED is ideal if you want that large-screen wow factor but are happy to go for the slightly older model year to keep costs in check.

Pros

This 65-inch 2024 BRAVIA OLED offers much of the same feel as the newer 2025 version, but can often be found at sharper prices. The screen size is spot on if you have a decent viewing distance and want that cinema-style presence without going all the way to 77 inches. OLED’s self-lit pixels give it superb contrast for film nights and evening TV, while Sony’s image processing helps keep motion smooth during sport. The Android smart system ensures app support is strong and likely to remain so for years. Sharing the same 4.7 rating and substantial review count as the others in the range, it looks to be a reliable, well-liked choice.

Cons

Although the older 2024 model year can be good value, if prices are close to the 2025 version it becomes a harder sell. The sheer size still means a significant outlay, and you may need a sturdy stand or wall mount to support it safely. As with other 65-inch sets, it can accentuate any imperfections in lower-quality TV broadcasts when viewed up close.

Ideal for...

This is a smart choice if you want the cinematic feel of a 65-inch OLED but are willing to consider an older model year to keep the price in check. It suits bigger rooms, open-plan living spaces and anyone who prioritises screen size and general picture quality over having the very newest variant. Choose it if you are cost-conscious but still want the big-screen wow factor.

Sony BRAVIA 8A XR80 77" 4K Ultra HD OLED Smart Android TV [2025]

Best for home cinema immersion
Around £2,399 at the time of writing, reflecting its huge 77-inch screen and 2025 model year.
Maintains a 4.7 out of 5 rating from roughly 674 owner reviews, impressive for such a large, premium OLED.

A huge 77-inch 2025 BRAVIA OLED that turns your front room into a home cinema, perfect if you sit further back and want the most immersive picture.

Pros

At 77 inches, this 2025 BRAVIA OLED is built for people who want a true big-screen experience at home. The enormous OLED panel makes movies, series and games feel genuinely immersive, especially if you sit several metres away. You still get Sony’s excellent image processing and the same Android smart platform, so picture quality and app support are right up there with the smaller models. For such a large screen it maintains a very strong 4.7 out of 5 rating across hundreds of reviews in the series, suggesting Sony has balanced size and quality well. If you have the space and budget, it is a stunning centrepiece for a dedicated TV wall.

Cons

The 77-inch screen and 2025 badge put this firmly at the premium end of the price scale, so it is overkill if you have a modest room or sit quite close. You will need a lot of wall space and a suitable stand or bracket, which can add to the overall cost. It may also highlight weaknesses in standard-definition and even some HD broadcasts, as flaws become more obvious at this size.

Ideal for...

Perfect if you’re building a home cinema setup or have a large, dedicated TV wall and sit several metres away. It suits film buffs, sports fans and gamers who want a genuinely immersive picture and are prepared to pay for it. Opt for this model if you value size and spectacle above all else and have the room to do it justice.

FAQs

Is an OLED TV worth paying extra for?

Yes, if you care about picture quality. OLED TVs offer perfect black levels, rich contrast and excellent viewing angles, which make films, sport and games look noticeably better than on most LED sets. If you mainly watch standard TV in bright rooms and are on a strict budget, a good LED can still make sense, but OLED is the step up most people see immediately.
For most living rooms in the UK, 55 inches is a safe sweet spot, while 65 inches suits larger lounges or if you sit further back. A 77-inch screen is best if you treat TV time like a home cinema experience and sit around 3–4 metres away. If in doubt, go one size bigger than you first think, as people rarely wish they bought a smaller screen once it’s on the wall.
OLED TVs are excellent for gaming thanks to their fast response times and rich contrast that makes game worlds look more lifelike. Sony’s BRAVIA OLED sets pair well with consoles and are particularly strong for cinematic games. If you play a lot of fast, competitive titles, look out for gaming modes and low input lag in the settings to keep things feeling responsive.
Modern OLED TVs are brighter than older models and handle most typical living rooms well, especially if you can avoid direct sunlight on the screen. If your room is very bright all day, you may still notice some reflections, so positioning matters. Closing blinds or angling the screen away from windows usually solves most issues.
With normal use, a good OLED TV should last many years. Most people upgrade because they want new features rather than because the panel fails. As with any TV, avoid leaving static images on screen for very long periods and enable the built-in screen protection features to keep it performing at its best over time.
Sony BRAVIA OLED TVs are known for better-than-average built-in sound, and many people find them perfectly fine for everyday TV and streaming. For a more cinematic experience, especially with films and sport, adding a soundbar or speaker system still makes a clear difference. Treat TV sound as good enough to start with, but plan a soundbar if you want proper home cinema impact.
Android-based smart TVs are straightforward once set up. You sign in with your Google account, then install apps like you would on a phone. All the main streaming services are available, and voice search helps you find content quickly. It can feel busy at first compared with some simpler platforms, but it’s flexible and well supported.
A 2025 model will usually bring small refinements like a slightly brighter panel, updated processing or smarter software, but the overall experience is very similar to a good 2024 set. If the price difference is small, it makes sense to go newer. If the older model is noticeably cheaper, it can be the better-value buy without sacrificing much in real-world use.

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