The Haier X Series 11 HW110-BD14397U1 is a premium 11kg front-loading washing machine designed for big family laundry days and modern, connected homes. With its generous drum, A energy rating and quiet Direct Motion Motor, it aims to combine capacity, efficiency and low noise in one sleek appliance.
This is very much a high-end machine, reflected in its price and extensive feature list: automatic detergent dosing, smart weighing, Wi‑Fi control via the hOn app and an Ultra Fresh Air function to keep clothes fresh for hours after the cycle ends. It’s the sort of spec you buy once and live with comfortably for years.
Owners rate it highly, with an impressive 4.9 out of 5 from user reviews, suggesting Haier has got the basics of cleaning performance and everyday usability right, not just the headline features.
This Haier X Series 11 is ideal for larger families, shared homes and anyone who regularly tackles big loads of bedding, towels and school uniforms. The 11kg drum gives you room to clear the washing basket in fewer cycles, making it well suited to busy households that run several washes a week.
It’s a strong choice for open-plan living or flats where the machine sits close to living spaces. The Direct Motion Motor is designed to be very quiet, and with an A-rated noise level on spin, it’s far less intrusive than many traditional washers, particularly if you run it in the evening.
Tech‑savvy users and those who like to fine‑tune their laundry will appreciate the Wi‑Fi connectivity, smart cycles and hOn app control. You can track progress from your phone, tweak settings and make better use of the machine’s 15 programmes without constantly standing at the control panel.
Given the specification and 11kg capacity, this is more of a premium purchase than a first-time budget washer. It’s best for buyers who want a long‑term, feature-rich machine rather than the cheapest possible option, and who will make use of extras like auto dosing, Ultra Fresh Air and tailored programmes.
The standout strength here is the huge 11kg XL drum, which makes light work of family-sized loads and bulky items like king-size duvets, saving time and energy across the week.
Energy efficiency is excellent, with an A rating and low quoted consumption of 0.32 kWh and 47 litres per cycle. Over time this helps keep running costs under control, particularly if you wash frequently.
The Direct Motion Motor keeps wash and spin noise down, making this a good fit for open-plan kitchens and overnight washing. An A-rated noise classification on spin is impressive for such a large-capacity machine.
Convenience is another major plus. Automatic detergent dosing with DosageAssist, Auto Weigh load sensing and Smart Dosing take the guesswork out of using the right amount of detergent, improving results and reducing waste. Pause & Add lets you pop in missed items mid-cycle, and Quick Wash 15 is handy for freshening clothes in a hurry.
Smart features are well thought out rather than gimmicky. Wi‑Fi and the hOn app give you smart cycles, remote monitoring and easy access to programmes, while Ultra Fresh Air keeps clothes fresh for up to 12 hours by circulating air through the drum – perfect if you can’t unload straight away.
Little touches like the drum light, Pillow Drum design to be gentle on fabrics, anti-crease options and an easy-iron function make day-to-day use smoother and kinder to clothes.
The premium specification and 11kg capacity come at a price, so this model will feel expensive if you’re simply after a basic washer for a small flat or occasional use.
At 68cm total depth, it’s deeper than many standard machines. You’ll need to double-check the available space in your kitchen or utility room, especially if you’re fitting it under a worktop or behind a door.
Spin performance is rated B rather than the very top tier, so while 1400rpm is perfectly solid, some rivals may leave laundry marginally drier after a full spin.
The maximum cycle time of up to 240 minutes on some eco or intensive programmes may feel long if you’re used to quick, basic washes – although this is typical of many high-efficiency cycles.
Finally, the standard 2-year manufacturer warranty is decent but not outstanding for a premium-feeling machine. Some competitors in this price bracket offer longer cover on parts or the motor.
Day to day, the Haier X Series 11 aims to be as fuss-free as possible. The rotary and touch controls are paired with a clear TFT display, so selecting and adjusting programmes feels modern and intuitive rather than cryptic.
Automatic dosing and Auto Weigh take most of the thinking out of each load. Once set up, the machine works out how much detergent and water is required, which is especially useful if different family members are loading it and you want consistent results.
The large front-loading door and XL drum make loading and unloading bulky items straightforward, and the internal drum light means you’re less likely to leave socks lurking at the back. Pause & Add is handy for those inevitable last‑minute T‑shirts.
Noise levels are impressively restrained thanks to the Direct Motion Motor and load balance system. There’s less vibration and rumble at full spin than many large-capacity washers, so you can comfortably run evening cycles without it dominating the room.
Maintenance is also considered. Drum Clean and Smart Dual Spray help keep the interior fresh and reduce residue build‑up, while anti-bacterial treatment adds reassurance for families with babies or allergy sufferers. However, there’s no full self-cleaning system, so you’ll still want to run periodic cleaning cycles and wipe seals as usual.
In terms of core performance, the 11kg drum and 1400rpm spin speed deliver strong, versatile washing. You can run big mixed loads without overloading the machine, and the B-rated spin performance should leave clothes respectably dry, cutting down on tumble dryer time.
Energy and water efficiency are a highlight. With 32 kWh per 100 cycles and 47 litres per wash, the A energy rating is backed up by low usage figures. Combined with Auto Weigh and variable temperature and spin, the machine avoids over-using resources on smaller or lightly soiled loads.
Programme choice is broad without being overwhelming. There are 15 programmes with options like Quick Wash 15 for lightly soiled clothes, anti-crease and easy iron modes to reduce time at the ironing board, and refresh functions to give garments a new lease of life without a full wash. A half-load function and No Rinse option add flexibility.
The smart feature set takes it a step beyond many conventional washers. Wi‑Fi connectivity, the hOn app and Smart Cycles allow you to explore extra programmes, tailor settings and monitor progress remotely. Smart Dosing and DosageAssist automate detergent use, while Foam Control and a load balance system keep performance stable even with awkward loads.
Comfort and fabric care haven’t been forgotten either. The Pillow Drum design aims to be gentle on delicate items, Ultra Fresh Air stops clean laundry from going stale in the drum for up to 12 hours, and the anti-bacterial treatment plus Drum Clean function help keep the interior hygienic over time.
This Haier X Series 11 sits at the premium end of the washing machine market, and its 11kg capacity, smart connectivity and extensive automation justify much of that pricing.
You’re not just paying for a big drum; you’re also getting A-rated efficiency, a quiet Direct Motion Motor, auto dosing, load sensing, Ultra Fresh Air, and app-based control. For a busy household that will genuinely use these features, the time savings, convenience and lower running costs can add up to strong long-term value.
The excellent user rating of 4.9 out of 5 reinforces that owners generally feel they’ve had a good return for their money, with few issues reported. If your priority is simply a low purchase price, there are cheaper, simpler machines available. But if you want a high-capacity, future-proof washer with thoughtful technology, this model offers convincing value within the premium bracket.
The Haier X Series 11 HW110-BD14397U1 is a thoroughly modern, family-sized washing machine that combines a huge 11kg capacity with excellent efficiency, low noise and genuinely useful smart features. It’s particularly well suited to busy, larger households and open-plan homes where a quiet, capable and flexible washer makes a real difference.
Auto dosing, load sensing, Ultra Fresh Air and app control all work together to take the hassle out of laundry, while the A energy rating and strong owner feedback suggest it performs as well as its specs promise.
It is deeper and pricier than basic models, and the 2-year warranty could be more generous for such a premium-feeling appliance. But if you have the space and budget, and you want a machine that can handle big loads with minimal fuss, this Haier is an excellent choice.
