The Hisense E78Q 75″ 4K Ultra HD QLED Smart Freely TV is a living-room-filling screen aimed at people who want cinematic size and modern gaming features without paying premium-brand money. With Quantum Dot colour, Dolby Vision IQ and a 144Hz panel, it promises a punchy picture that goes well beyond basic 4K sets.
Hisense has built a reputation in the UK for feature-packed TVs that undercut the big-name rivals, and this model follows that formula. At 75 inches it’s firmly in the large-screen camp, yet the price is still accessible for a high-spec QLED.
A 4.7 out of 5 rating from hundreds of owners suggests Hisense has largely delivered. Feedback points to strong performance for films, sport and gaming, with only a few compromises you’d expect at this price level.
This 75-inch Hisense is ideal for anyone turning their lounge into a home cinema. If you sit three metres or more from the screen and mainly watch films, TV dramas and sport, the combination of 4K resolution, Quantum Dot colour and Dolby Vision IQ will make a clear step up from an older or smaller TV.
It’s particularly well suited to gamers. The 144Hz Game Mode Pro, low response time and AMD FreeSync Premium support mean smoother motion and reduced tearing on current consoles and gaming PCs. If you want a big screen that can keep up with high frame-rate titles, this is a strong option without drifting into specialist gaming monitor territory.
The E78Q is a good fit for families who want everything in one place. With Freely built in, you can access live TV over broadband without an aerial, alongside apps and streaming, which simplifies things in newer builds or rental flats where aerial sockets are awkward or missing.
If you’re extremely picky about black levels and watch a lot of films in a dark room, you may still prefer a high-end OLED. But for most households wanting a large, bright, colourful screen at a sensible price, this Hisense hits a very attractive sweet spot.
The 75-inch QLED panel delivers sharp 4K detail with over a billion shades of colour from the Quantum Dot layer, so films and sport look vibrant and lifelike rather than washed out.
Dolby Vision IQ and the Hi-View AI Engine work together to optimise the picture based on the content and lighting, so you spend less time tweaking settings and more time watching. It’s particularly handy if your room goes from bright daylight to evening movie mode.
For gamers, the 144Hz refresh rate, 8ms response time, AMD FreeSync Premium and dedicated Game Mode Pro make motion noticeably smoother and more responsive than on standard 60Hz TVs. The Game Bar gives quick access to gaming settings without digging through menus.
Freely support means you can watch live TV over the internet without an aerial, which is a big plus in modern homes and rentals. There’s also a generous set of connections – four HDMI ports with eARC, two USB ports, Bluetooth 5.0 and Wi-Fi – so you can plug in consoles, soundbars and set-top boxes without running out of inputs.
Sound is better specified than many slim TVs, with 30W of power, Dolby Atmos and DTS:X decoding. While you may still want a soundbar for full cinematic impact, it’s more capable than many entry-level sets straight out of the box.
The energy rating is only E, and typical power use is on the higher side for SDR and HDR, which is worth noting if the TV will be on for many hours a day.
There’s no built-in subwoofer and it’s only a 2.0-channel system, so bass lacks the depth needed for truly cinematic sound. A separate soundbar or home cinema system will make a noticeable improvement.
The VIDAA smart platform covers the basics but isn’t as slick or app-packed as some rival ecosystems. If you rely on very niche streaming services, you may still want a separate streaming stick.
It doesn’t offer Google Assistant integration, only Alexa, which could be a drawback if your smart home revolves around Google. And at 75 inches, you’ll need plenty of wall space and a sturdy TV unit or VESA mount – it’s not a set for compact rooms.
Living with the Hisense E78Q is largely straightforward. Out of the box you get a desktop stand, remote, quick-start guide and all the basics, so you can be set up and watching within a short time. The stand is wide at around 131.8cm, so you’ll need a suitably broad TV unit, but once in place the flat, slim screen looks clean and modern.
The VIDAA operating system keeps menus relatively simple, with live TV, apps and inputs clearly laid out. Voice control via Alexa can speed up searches and app launches if you prefer talking to typing. Screen mirroring and Apple AirPlay 2 also make it easy to send content from phones and tablets to the big screen for family photos, YouTube or presentations.
For everyday TV, the Hi-View AI Engine and 4K AI upscaler do a solid job of sharpening HD broadcasts and streams without making them look overly artificial. Wide 178-degree viewing angles help if you have a wide sofa or seats to the side, as colours and contrast hold up better off-axis.
Sound is clear for general use – news, chat shows and most TV – and the equaliser lets you tweak the audio profile. However, you’ll notice the limits of the 2.0 system with action films or bass-heavy music, where explosions and soundtracks feel a bit restrained.
Connectivity is hassle-free: built-in Wi-Fi and Ethernet keep streaming stable, while Bluetooth 5.0 makes pairing wireless headphones or speakers uncomplicated. Timeshift and HbbTV support add handy extras like pausing live TV and using interactive services when available.
The core of the E78Q’s performance is its 75-inch 4K QLED panel. The 3840 x 2160 resolution delivers crisp detail, while the Quantum Dot layer and DCI-P3 colour gamut support mean rich, saturated colours that still look natural when calibrated sensibly. With a typical brightness of around 385 nits, it’s bright enough for most UK living rooms, even during the day.
HDR support is strong for this class. Dolby Vision IQ uses the TV’s sensors to adjust tone mapping to your room’s lighting, while HDR streaming support and the 4K AI upscaler help both native 4K and lower-resolution content look their best. IMAX Enhanced certification is a nice bonus for compatible content, promising optimised picture and sound settings for a more cinematic feel.
Motion handling is a key strength. The 144Hz refresh rate, MEMC (motion smoothing) and 8ms response time give sport and fast-paced scenes a fluid look, especially when you tailor the motion settings to your taste. For gamers, AMD FreeSync Premium and the dedicated 144Hz Game Mode Pro reduce tearing and input lag, and the on-screen Game Bar puts key information and settings at your fingertips.
Sound performance leans on processing rather than raw hardware. With 30W of power across two speakers and support for Dolby Atmos and DTS:X decoders, the TV can reproduce spatial audio metadata and give a more enveloping effect than basic stereo, especially in smaller rooms. You can pass high-quality audio to a soundbar or AV receiver via eARC, unlocking the full potential of those formats.
Smart and connectivity features are comprehensive: HDR-capable streaming apps, web browsing, HbbTV 2.0.4, Apple AirPlay 2, screen mirroring and voice control via Alexa. Four HDMI ports (including eARC), two USB ports, Ethernet, analogue audio and composite video inputs offer enough flexibility for multiple consoles, a Blu-ray player, legacy kit and external storage, so it can act as the central hub of your entertainment setup.
For a 75-inch QLED with a 144Hz panel, Dolby Vision IQ, Dolby Atmos decoding and Freely built in, the Hisense E78Q offers strong value. You’re getting many of the headline features found on more expensive big-brand sets, but at a price that’s generally more accessible, especially in this screen size.
The feature list is generous: advanced gaming support, decent brightness, wide colour gamut, IMAX Enhanced certification, Apple AirPlay 2 and Alexa voice control. Add in a 2-year manufacturer warranty and a full suite of connectivity options, and it feels like a well-rounded package rather than a stripped-back budget model.
The main compromises that keep the price down are the mid-range audio hardware, energy efficiency rating and a smart platform that’s good but not class-leading. For most buyers, these are sensible trade-offs given the savings over flagship alternatives.
Backed by a 4.7/5 user rating from a large number of reviews, it’s fair to say this TV delivers on expectations for the money. If you want a huge, modern 4K screen with serious gaming credentials and strong everyday performance without splashing out on premium brands, the E78Q is an excellent value proposition.
The Hisense E78Q 75″ 4K Ultra HD QLED Smart Freely TV is a compelling choice for anyone wanting a true big-screen experience on a sensible budget. It combines a sharp, colourful QLED panel with Dolby Vision IQ, a fast 144Hz refresh rate and a strong set of gaming features that make films, sport and games look impressively smooth and engaging.
It’s not perfect: audio is perfectly serviceable but benefits from a soundbar, the energy rating is only average, and the VIDAA platform, while capable, doesn’t quite match the polish or breadth of some rivals. However, those compromises feel reasonable considering the screen size, feature set and price point.
If you’re upgrading from an older 4K or smaller TV and want something that feels genuinely cinematic without jumping into premium OLED pricing, this Hisense deserves to be high on your shortlist. It’s a big, bold, well-reviewed TV that delivers a lot of screen and a lot of features for the money.
