The Sage the Toast Select Luxe BTA735BSSUK is a 2-slice stainless steel toaster aimed squarely at people who care about getting their morning toast just-so. With six browning settings, extra control functions and a solid metal build, it sits at the more premium end of the 2-slice market.
Sage has a strong reputation for well-designed kitchen kit, and this model follows that pattern with a focus on usability and consistency rather than gimmicks. Owners rate it highly, with an average score of 4.3 out of 5 from a decent number of reviews, suggesting most people are pleased with their purchase.
It’s not a bargain-basement buy, but you are paying for a smarter design and more refined finish than you’ll find on cheaper plastic toasters.
This Sage toaster is ideal for smaller households, couples or solo users who want reliably good toast rather than churning out slices for a crowd. With two slots and a 1000W power rating, it’s built for everyday breakfasts rather than big family brunches.
It suits buyers looking for a premium feel and design to match a smart kitchen, particularly if you already have other brushed stainless steel appliances. The all-metal body and clean styling look much more upmarket than budget models.
If you’re picky about toast – whether that’s crumpets, fruit loaf or classic white – the six browning settings plus reheat and ‘A Bit More’ style functions make it a good fit. You get finer control than a basic dial, so it’s easier to hit the same shade every morning.
Budget-conscious shoppers who just want something cheap to brown bread may find the price hard to justify. But if you’re happy to spend more on something that feels solid, looks smart on the worktop and gives you extra control, this will be right up your street.
The brushed stainless steel body is a clear step up from plastic toasters, both in durability and how it looks on the counter. It feels like a bit of proper kit rather than something disposable.
Six adjustable browning settings make it easier to find your sweet spot, especially if different people in the house like their toast lighter or darker. Once you’ve dialled it in, it’s simple to repeat.
The dedicated reheat option is handy if you get distracted – it warms toast back through without drying it out as much as a full cycle. The ‘A Bit More’ style function gives you those crucial extra seconds when the first run was fractionally underdone.
A lift function raises smaller items like crumpets and muffins higher out of the slots, so you’re not fishing around with a knife. Combined with the removable crumb tray, it’s straightforward to keep clean and safe to use day to day.
For a 2-slice toaster, the price is on the high side, especially when many cheaper models will still brown bread reliably if you’re not fussed about the extra refinements.
Despite the premium positioning, the power rating is a fairly standard 1000W, so don’t expect dramatically quicker toasting than mainstream rivals.
There’s no mention of wider or variable-width slots, so very chunky artisan loaves may need a bit of persuasion or flipping to get even coverage.
The specification is focused on toasting basics rather than smart connectivity or advanced programmes, which some tech-focused buyers might expect at this price.
On the worktop, the Sage Toast Select Luxe has a compact footprint (around 34 cm wide), so it should sit comfortably in most kitchens without hogging space. The 1 metre power cord gives a bit of flexibility in positioning without leaving excess cable everywhere.
Day to day, the controls are straightforward: a clear browning selector, a reheat option and easy-to-use levers. The indication light helps you see at a glance when it’s running, which is useful in busy morning routines.
The lift function makes it easy to retrieve smaller slices or crumpets, reducing the temptation to poke around inside. The stainless steel body will show fingerprints more than plastic, but it also wipes down quickly.
Cleaning is simple thanks to the removable crumb tray. Slide it out, tip it in the bin and you’re done – no turning the toaster upside down over the sink and hoping for the best.
Overall, it behaves like a well-sorted, no-nonsense toaster: quick to understand, predictable once you’ve set your preferred browning, and easy to keep tidy.
Performance-wise, the 1000W heating element provides solid, predictable toasting. It isn’t billed as ultra-fast, but at this power level you can expect slices to go from soft to golden in just a few minutes without burning the outside before the inside is done.
The six browning settings are the backbone of the experience. They allow you to tailor results for different breads – lighter for white sandwich loaves, slightly higher for denser seeded or fruit breads. Once you know which number suits which loaf, it’s easy to repeat consistent results.
Convenience features add to that control. The reheat setting is perfect if your toast has sat for a bit and lost its warmth, while the ‘A Bit More’ style function gives a short extra burst for when toast pops up a touch too pale. These small touches are what set it apart from entry-level models with only a basic timer dial.
The indication light gives clear feedback that the toaster is in operation, and the high-lift mechanism is particularly helpful for safely retrieving crumpets and smaller slices. A removable crumb tray simplifies maintenance and helps keep performance consistent over time by avoiding burnt crumbs building up.
You don’t get advanced extras like sandwich cages or bespoke bagel modes, but the core feature set is well judged for someone who wants reliable toasting with just enough control to fine-tune things without fiddling.
At its current price, the Sage Toast Select Luxe sits in premium 2-slice territory. You can certainly buy cheaper toasters that will still brown bread, but they won’t match the build quality, finish and thoughtful controls on offer here.
The 4.3 out of 5 owner rating suggests that most buyers feel they’re getting good value for what they paid, particularly in terms of looks, consistency and ease of use. The brushed stainless steel body and neat design help it feel like a long-term part of the kitchen rather than something you’ll replace in a year or two.
The inclusion of a 2-year manufacturer warranty also adds reassurance. While the feature set isn’t overflowing with tech, the combination of solid construction, refined control and practical touches means the price can be justified if you’re specifically looking for a smarter, better-finished toaster.
If you simply need the cheapest way to make toast, this isn’t it. But for style-conscious buyers who want a toaster that feels premium every time they use it, the value proposition is reasonable.
The Sage the Toast Select Luxe BTA735BSSUK is a well-designed, premium-feeling 2-slice toaster that focuses on doing the basics very well. It delivers consistent browning, useful control over your results and a smart stainless steel finish that will suit modern kitchens.
Its main drawbacks are price and a fairly standard power rating – you’re paying more for build quality and thoughtful features than for raw performance. There’s also no specialist modes for things like bagels, which some rivals include.
If you want a solid, reliable toaster with a quality feel and you care about how your appliances look as much as how they perform, this Sage model is an excellent choice. If your priority is simply getting toast on the table as cheaply as possible, a more basic model will make more financial sense.
